Users will soon have a new feature that allows them to reduce the quantity of AI-made videos appearing in their feeds. This move comes as the platform revealed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global release. This shift aligns with a rise in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that a lot of users like content made with AI tools, including computer-generated images to educational videos, and we intend to give people the power to increase or decrease of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its network identified as made with AI. Collectively, in excess of 100 million media items are added to the service each day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the level of artificial media they view by accessing the topic control feature in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
Its rules oblige creators to label “realistic” artificially created content, and it forbids harmful AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
In addition, the service will now add an “AI-made” watermark to content made using its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a two million dollar awareness program for experts and groups to produce informative material about using AI responsibly. This program will assist charitable organizations dedicated to teaching programming and robotics.
Platform Protection
The platform has supported its content review process, following discussion over intentions to make redundant a large number of safety staff in the United Kingdom. It is set to eliminate hundreds of positions in its trust and safety department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content prior to it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
